Jason Aldean’s “Burnin’ It Down,” written by Rodney Clawson, Chris Tompkins, Tyler Hubbard and Brian Kelley is one of Aldean’s biggest singles to date. It’s (pun intended) burning up the radio, and fans are buying the heck out of it.
And most of you probably can’t stand it.
Am I right? Don’t you, as a songwriter, cringe a little at lines like, “I wanna rock it all night, baby girl, will you rock it out with me…” My wife feels dirty just listening to it (and not in a good way).
But if you want to get cuts…
DON’T HATE. INVESTIGATE.
Here are some lessons for us all:
Right beats great.
I’m sure none of the songwriters would hold this one up as their best work, as their greatest song. But it’s the RIGHT song for Jason and the right song for his audience.
It fills a gap in his brand.
Musically, it fits in beside “Dirt Road Anthem,” but the concept is very different. Lyrically, it’s closer to “Don’t You Wanna Stay,” but it’s way more sexual. It pushes the outer edge of Aldean’s catalog, taking it to a new place. He hasn’t quite done this song before, yet it’s undeniably a Jason Aldean song.
I probably couldn’t get this song cut.
This is where proximity wins. These guys could give it directly to Aldean. They didn’t have to go through several gatekeepers, many of whom might have either hated it or just not “gotten” it. The fewer people who have to say “yes” to your song, the fewer people there are that might say “no.”
Those lyrics are… what they are… for a reason.
The songwriters on this song are real-deal writers. They aren’t just lucky hacks. No, they made those lyrical choices for a reason. They know Aldean’s brand, and they bet his audience would eat that mess up.
And they were right.
You might or might not think it’s a dumb song. But the writers? They’re definitely smart. What do you think?
THE PRO KNOWS
To BE a pro, you need to THINK like a pro. In this complimentary report, learn the mindsets that help the pro songwriter get cuts, earn respect in the industry, and maintain long-term success in the music business. Just click on the picture below to download this complimentary report today!
Become an MvR VIP!
If you like this blog and don’t want to miss a single post, or if you want special discounts on Man vs. Row products and services, become an MvR VIP! Simply enter your email in the “Become an MvR VIP” section on this page. It’s either in the upper righthand corner or down below. Also, please share this blog with anyone you think would benefit from it. I appreciate it when you share it on Twitter, Facebook, and anywhere else. Thanks!
Brent’s Twitter: @Razorbaxter
Brent Baxter Music: http://www.brentbaxtermusic.com
Brent’s Instagram: Man_vs_Row
Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.